The assignment was to name and design three type-based bottle labels and six-pack carton. I had the option between soda or beer or another product, providing they meet the objectives. I had to utilize a multiple-tier hierarchy to develop an overarching product/brand name and three variations or flavors of the product.
I chose to design for kombucha — a drink that is more so becoming popular and is what seems to be more conscience (being a healthy drink incased in glass).
Kombucha is a fermented tea (usually stemed from black tea) that is infused with other flavors to give it less of an acidic taste. I came up with the name given its considerate aspects to consumers (moral) and what the drink begins as (tea); MoraliTea.
An aspect that could be engraved in the lids, related to the flavor of the drink. This one would be for the pomegranate flavor.
